PowerBar Inc.
www.powerbar.com
PowerBar
Inc., PowerBar, creator and leader of the energy bar
category, is proud to be the Official Energy Bar and Energy
Gel Sponsor of the Boston Marathon for the 13th consecutive
year. The perfect tools for a marathon, both the Performance
bar and PowerBar Gel feature a state-of-the-art-science carbohydrate
blend which increases the amount of carbs being used by working
muscles during exercise by 40 percent. Especially important
to runners as they near Heartbreak Hill around mile 17. PowerBar
encourages all runners to visit the new PowerBar.com
- a comprehensive online destination for sports nutrition
and training information, the new site also serves as a global
communication tool for athletes and experts to engage and
share experiences through user-generated content.