The Boston Athletic Association
thanks the following sponsors for their generous support of
the 112th Boston Marathon.
John Hancock
www.JohnHancock.com
John Hancock and Boston Marathon
Celebrate 23rd Year of Partnership
John Hancock and Boston Marathon Celebrate 23rd Year of
Partnership John Hancock is celebrating the 23rd year of its
landmark sponsorship of the race at this year's Boston Marathon.
The company's continued support of the Boston Athletic Association,
which has directed the race since 1897, ensures the stability
of the world's oldest annual marathon.
HELPING TO KEEP THE RACE RUNNING
As principal sponsor, John Hancock has provided substantial
financial resources, including the first ever prize money
in 1986 and has continued that tradition with a prize purse
this year of $575,000, plus other performance bonuses.
In addition, the Company also contributes a wide range of
financial support and services to towns along the Marathon
route in appreciation for past and continued support of the
race. The eight communities are Hopkinton, Ashland, Framingham,
Natick, Wellesley, Newton, Brookline, and Boston.
To support the thousands of local, national, and international
media representatives who arrive in the city to cover the
race, John Hancock's Corporate Communications department assists
in the production of an informative media guide, the coordination
of press materials and credentials, and the operation of the
pressroom.
On race day, John Hancock provides the use of several facilities
in Copley Square, the services of more than 500 employee-sponsored
volunteers to assist with race-related tasks, and a giant
television screen near the finish line for the public to view
the race.
Each year, John Hancock recruits 30 of the world's top distance
runners and brings these elite athletes to Boston for the
Marathon, where they stay in the "John Hancock Elite Athlete
Village" set up at the John Hancock Conference Center. The
Company also sponsors the John Hancock Sports & Fitness Expo,
which is the official location for picking up entry bibs and
other important race information. The Expo serves as a hub
for Marathon participants and their guests throughout Race
Weekend, drawing 200 exhibitors and 80,000 visitors.
REACHING OUT TO THE COMMUNITY
John Hancock sponsors many community initiatives in coordination
with the Marathon each year including the Boston Marathon
Kenya Project, the Adopt-a-Marathoner program at the Elmwood
Elementary School in Hopkinton, and the John Hancock Charity
Bib Program.
The Boston Marathon Kenya Project utilizes the venue of the
Boston Marathon to teach Boston elementary students about
the history of this international race and the distinctive
fact that Kenyans have dominated the course over the past
decade. In addition John Hancock volunteers and executives
educate students on subjects including the culture, tribes,
language, and geography of Kenya. The program is held at the
African Tropical Forest exhibit in Boston's community zoo
and includes a visit and open forum with Boston Marathon Kenyan
champions.
The Adopt-a-Marathoner Program, now in its 16th year, brings
John Hancock's elite Kenyan runners together with Hopkinton
elementary students for a pre-race pep-rally in the historic
town where the marathon begins. Students study the culture
of their running friends throughout the year and are introduced
to the athletes during race week at an assembly and later
meet with them in small groups.
The Charity Bib Program leverages the race to support worthy
causes with John Hancock donating invitational entry "bibs"
to local non-profits. In 2007, 900 program participants used
these bibs to raise $3.3 million. Additionally, more than
100 John Hancock employees also ran the Marathon on behalf
of several local non-profits and this year they expect to
exceed the $130,000 they raised last year. The Boston Marathon
Fundraising Program is part of John Hancock's $11million of
support to Boston area community programs in 2008. The company
also donates 10,000 hours of community support through its
employee volunteer programs each year.
For additional information about John Hancock please log
on to http://johnhancock.com.